As 2015 comes to an end, we look back at some of the most shocking, most anticipated, and most impressive mobile marketing statistics of the year.

If we had just one takeaway, it would be that mobile is no longer an option, but a requirement across the board. If companies wish to remain competitive, they must cater to the mobile candidate.

In 2016, we expect to see mobile continue to grow as more and more companies work mobile into their marketing strategy, apps flood the marketplace, and users become even more reliant on mobile devices.

  1. In July 2015, mobile digital media time in the US finally surpassed desktop at 51% compared to 42%. (Source: Opera Mediaworks, 2015)
  1. Currently, 89% of mobile media time is spent in apps, dominating time spent in browsers. (Source: SmartInsights, 2015)
  1. US adults spend an average of 2 hours and 51 minutes a day using mobile devices. (Source: eMarketer, 2015)
  1. Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. (Source: SmartInsights, 2015)
  1. Seventy-one percent of smartphone owners usually sleep with or next to their mobile phone and 35% check it first thing in the morning before coffee or reaching for their significant other. (Source: Bank of America)
  1. In 2016, for the first time ever, the global mobile advertising market will surpass $100 billion in spending, more than 50% of all digital ad expenditure. (Source: eMarketer, 2015)
  1. There are now 3.65 billion unique global mobile users, a 51% penetration. This is a 5% (or 185 million person) increase over 2014. (Source: We Are Social, 2015)
  1. Of these mobile users, nearly 2 billion have a smartphone. By 2018, it is predicted that half of the world’s population have smartphones. (Source: eMarketer, 2015)
  1. As of September 2015, only 33% of small-to-medium sized businesses have a mobile optimized website, giving them a huge advantage over competitors. (Source: eMarketer, 2015)
  1. However, 68% of all companies have integrated mobile marketing into their overall marketing strategy, 58% have a dedicated mobile marketing team, and 71% of marketers believe mobile marketing is core to their business. (Source: Salesforce, 2015)

How will you stack up in 2016?