An effective landing page, or “lead capture page,” is vital to achieving high conversions. Even if you have a stellar email or Pay-Per-Click (PPC) marketing campaign, an ineffective landing page will not convince your customers to take the appropriate action. However, a well-designed landing page can persuade potential customers to make a purchase, subscribe or contact you for more information, or promote your products or services on social media.
Designing a successful desktop landing page is difficult enough; mobile landing page are even more so. With mobile landing pages, you have only a few seconds to hook your audience and persuade them to act.
These three critical elements will help you create a high-converting mobile landing page:
A Good Headline
The first opportunity to grab your mobile customer’s attention is with a clear, concise, and relevant headline. Your customer should be able to immediately identify and understand the headline of your landing page. The headline should be short, but also capture the user’s attention and convey important information. Finally, your headline should reinforce messaging from the ad that delivered the user to the landing page.
Other tips for creating headlines in the mobile age include considering technical limitations, long-term implications, and how the headline will look across devices.
A Clear Call-to-Action (CTA)
One of the most important elements of the landing page, your CTA is vital to conversion rate optimization. This button tells your customer how to respond to the opt-in request of a mobile initiative or, in other words, what you want your customer to do and how you want he or she to do it. These actions may include sending a text message, calling a phone number, or completing a form.
It is very important to make your CTA highly visible. Because mobile users browse with different intent from desktop users, a mobile landing page’s CTA should be clear and obvious. Keep the action simple and make the button stand out from the rest of the landing page.
Many of the same tips for creating effective CTAs on desktop can also be applied to mobile landing pages.
Social Sharing Buttons
Compared to desktop, the mobile web is twice as social, resulting in an overall increase in clicks, visits, brand impressions, and engagement. By including social sharing buttons on your mobile landing page, you are enabling your customers to easily share the page with their social networks and connections.
Not only does this extend the original reach of your landing page, but it also creates social proof, or the positive influence created when a person finds out that others are doing something. The more “shares” your page accumulates, the more credibility it gains and the more conversions you achieve.
For more information on creating effective mobile landing pages or how Advice Mobile can help, request a demo today.