/Mobile Websites

What Small Business Owners Need To Know About Google’s Accelerated Mobile Pages (AMP) Project

February 15th, 2016|Mobile Websites|

Over the past few months, Google has gradually rolled out its newest project, Accelerated Mobile Pages (AMP). This month, the search giant will make a concerted effort to increase traffic to AMP pages, leaving many people, including small business owners, wondering how they will be affected. Read on to learn what AMP is, what it [...]

What is “Structured Data” and Why Does It Matter for Mobile Search?

October 29th, 2015|Mobile Websites|

Traditionally, businesses attempted to improve their organic search results by incorporating keywords and backlinks. While these are still good SEO tactics, they are not adequate alone. This is especially true as search engines continue to place more importance on structured data, making it the future of search engine marketing. Without a coding background, it can [...]

3 Critical Elements for a High-Converting Mobile Landing Page

October 22nd, 2015|Mobile Websites|

An effective landing page, or “lead capture page,” is vital to achieving high conversions. Even if you have a stellar email or Pay-Per-Click (PPC) marketing campaign, an ineffective landing page will not convince your customers to take the appropriate action. However, a well-designed landing page can persuade potential customers to make a purchase, subscribe or [...]

Mobile-Friendly vs. Mobile-Optimized vs. Responsive Design

October 16th, 2015|Mobile Terms Glossary, Mobile Websites|

Deciding how to adapt your company’s digital media for mobile browsing via the mobile web is an important decision that will have a great impact on your business. However, before a decision can be made, a business owner or marketer must understand mobile-friendly, mobile-optimized, responsive design, and their differences. All options are not created equal. [...]

5 Ways a Mobile Website Should be Different from Desktop Versions

October 12th, 2015|Mobile Websites|

The first and most important rule for designing a mobile website is that a mobile website should be different from a desktop website, not an exact copy. Creating a desktop replica is not only a disservice to mobile customers, but to computer users as well: “The desktop user interface platform differs from the mobile user [...]

Mobile vs. Desktop: How is the mobile user different?

October 1st, 2015|Mobile Websites|

According to the latest KPCB mobile technology trends by Mary Meeker, mobile digital media time in the U.S. is now higher compared to desktop, 51% and 42% respectively. As businesses adapt their mobile marketing to capture and engage more mobile users, it is essential to understand why and how these users interact with mobile devices [...]