/Mobile Terms Glossary

Marketing Terms You Need to Know [HOLIDAY EDITION]

November 16th, 2015|Holiday Marketing, Mobile Terms Glossary|

Hopefully, you’ve already planned and launched your holiday marketing campaigns. Perhaps some of the tactics you’re including this holiday season are a bit different than your year-round strategy. While many of the most common holiday marketing tools, like remarketing, are still useful year-round, it’s only when business owners and marketers really focus on driving year-end [...]

12 Mobile Marketing Terms Every Small Business Marketer Needs to Know, Pt. 2

October 19th, 2015|Mobile Terms Glossary|

Recently, we began a glossary of mobile marketing terms to help business owners and marketers become more familiar with commonly used mobile language. We’ve also discussed the differences between mobile-friendly, mobile-optimized and responsive design. With this glossary installment, get to know 12 more mobile marketing terms necessary to inform your mobile strategy. App Store Optimization [...]

Mobile-Friendly vs. Mobile-Optimized vs. Responsive Design

October 16th, 2015|Mobile Terms Glossary, Mobile Websites|

Deciding how to adapt your company’s digital media for mobile browsing via the mobile web is an important decision that will have a great impact on your business. However, before a decision can be made, a business owner or marketer must understand mobile-friendly, mobile-optimized, responsive design, and their differences. All options are not created equal. [...]

12 Mobile Marketing Terms Every Small Business Marketer Needs to Know

October 6th, 2015|Mobile Terms Glossary|

Short code, LBS, wearables. Session length, time in app, screen flow. Mobile marketing is not only a relatively new field, but also one that comes with its own jargon. Navigating the field of mobile marketing terms and lingo can be confusing, but it is essential for small business marketers to know and understand the correct [...]