5 Ways a Mobile Website Should be Different from Desktop Versions

October 12th, 2015|Mobile Websites|

The first and most important rule for designing a mobile website is that a mobile website should be different from a desktop website, not an exact copy. Creating a desktop replica is not only a disservice to mobile customers, but to computer users as well: “The desktop user interface platform differs from the mobile user [...]

Does My Business Really Need a Mobile App?

October 8th, 2015|Mobile Apps|

In today’s mobile-first era, with the steady growth of mobile users and mobile digital media time, businesses need to know if they really need a mobile app – or if a mobile-optimized website is enough. Are mobile apps required? The short answer is: Mobile apps are not yet required in the mobile era; Mobile-optimized websites [...]

12 Mobile Marketing Terms Every Small Business Marketer Needs to Know

October 6th, 2015|Mobile Terms Glossary|

Short code, LBS, wearables. Session length, time in app, screen flow. Mobile marketing is not only a relatively new field, but also one that comes with its own jargon. Navigating the field of mobile marketing terms and lingo can be confusing, but it is essential for small business marketers to know and understand the correct [...]

Mobile vs. Desktop: How is the mobile user different?

October 1st, 2015|Mobile Websites|

According to the latest KPCB mobile technology trends by Mary Meeker, mobile digital media time in the U.S. is now higher compared to desktop, 51% and 42% respectively. As businesses adapt their mobile marketing to capture and engage more mobile users, it is essential to understand why and how these users interact with mobile devices [...]

4 Takeaways from the Q2 2015 State of Mobile Advertising Report.

July 31st, 2015|State of Mobile Advertising Reports|

Opera Mediaworks recently published its 2015 Q2 State of Mobile Advertising report. We’ve since dissected it to bring you 4 takeaways to inform your mobile strategy as you create your own mobile website or app. 1. Social is (still) king. Not surprisingly, social media apps continue to lead in both traffic and revenue. The Q2 [...]

Introducing Advice Mobile: Your mobile website and app builder.

July 15th, 2015|Advice Mobile News|

Think about how you use your own mobile device. Likely, it’s your first point of initiation for web searches, emails, and social media. If you’re like the majority of mobile users, it directly influences your purchase decisions, is simultaneously used during another activity, and is most frequently accessed for real-time or urgent information and when [...]