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5 Ways to Prepare for Small Business Saturday [November 28, 2015]

November 23rd, 2015|Holiday Marketing|

The 6th annual “Small Business Saturday” is set for this Saturday, November 28th. While small businesses should really be celebrated every day of the year, Small Business Saturday gives local retailers a unique opportunity to connect with their most engaged shoppers. Sandwiched between Black Friday and Cyber Monday, Small Business Saturday steals back some of [...]

Marketing Terms You Need to Know [HOLIDAY EDITION]

November 16th, 2015|Holiday Marketing, Mobile Terms Glossary|

Hopefully, you’ve already planned and launched your holiday marketing campaigns. Perhaps some of the tactics you’re including this holiday season are a bit different than your year-round strategy. While many of the most common holiday marketing tools, like remarketing, are still useful year-round, it’s only when business owners and marketers really focus on driving year-end [...]

3 Ways a Mobile App Can Benefit Your Small Business – And How to Execute Them Properly.

November 9th, 2015|Mobile Apps|

By now, you already know how mobile apps can help you run your small business more effectively. You’ve seen how using them can make noticeable differences in team organization, collaboration, and communication. They’ve even helped to add a little more “life” back to your work/life balance. But what can mobile apps do for your bottom [...]

5 Beginner Tips for Sending Awesome Push Notifications

November 5th, 2015|Mobile Apps|

Congratulations! Your app has been downloaded and push notifications have been enabled! However, now you find yourself in a very precarious situation: To push or not to push? Push notifications are messages delivered to a mobile user’s home or lock screen when the user is not actively engaged in a mobile app. These messages are [...]

How To Prepare Your Mobile Marketing for the Holidays

November 2nd, 2015|Holiday Marketing|

Making a list, checking it twice. Going to find out… if your mobile marketing is holiday ready or not? Ready or not, the holiday season is quickly approaching, making now the time to launch your holiday mobile marketing campaigns. Think you can afford to sit out this season? Think again. The National Retail Federation reported [...]

What is “Structured Data” and Why Does It Matter for Mobile Search?

October 29th, 2015|Mobile Websites|

Traditionally, businesses attempted to improve their organic search results by incorporating keywords and backlinks. While these are still good SEO tactics, they are not adequate alone. This is especially true as search engines continue to place more importance on structured data, making it the future of search engine marketing. Without a coding background, it can [...]

10 Essential Mobile Apps For Small Business Owners

October 26th, 2015|Mobile Apps, Small Business Owners|

Between fielding customer complaints, employee schedules, and a never-ending inbox, being a small business owner is tough. Luckily, there are hundreds of mobile apps for small business owners that can help you better grow and run your business. We’ve compiled a list of 10 essentials mobile apps to add to your small business arsenal. With [...]

3 Critical Elements for a High-Converting Mobile Landing Page

October 22nd, 2015|Mobile Websites|

An effective landing page, or “lead capture page,” is vital to achieving high conversions. Even if you have a stellar email or Pay-Per-Click (PPC) marketing campaign, an ineffective landing page will not convince your customers to take the appropriate action. However, a well-designed landing page can persuade potential customers to make a purchase, subscribe or [...]

12 Mobile Marketing Terms Every Small Business Marketer Needs to Know, Pt. 2

October 19th, 2015|Mobile Terms Glossary|

Recently, we began a glossary of mobile marketing terms to help business owners and marketers become more familiar with commonly used mobile language. We’ve also discussed the differences between mobile-friendly, mobile-optimized and responsive design. With this glossary installment, get to know 12 more mobile marketing terms necessary to inform your mobile strategy. App Store Optimization [...]

Mobile-Friendly vs. Mobile-Optimized vs. Responsive Design

October 16th, 2015|Mobile Terms Glossary, Mobile Websites|

Deciding how to adapt your company’s digital media for mobile browsing via the mobile web is an important decision that will have a great impact on your business. However, before a decision can be made, a business owner or marketer must understand mobile-friendly, mobile-optimized, responsive design, and their differences. All options are not created equal. [...]