In 2015, the mobile marketing landscape saw several major changes: Google tweaked its algorithm to favor mobile-friendly websites, mobile traffic finally overtook desktop traffic in 10 different countries, social media platforms expanded search capabilities, and app indexing led to an increase in mobile app production.
Now more than ever, it is important for businesses to not only cater to the mobile customer, but to lead the pack. Traditional SEO tactics as a solo strategy is no longer adequate, especially for small-to-medium sized companies.
Below are three ways to revamp your mobile marketing strategy in 2016 to capture the mobile user, encourage best results, and get ahead of the competition.
Get a mobile app.
Let’s assume you already have a mobile-friendly website (you do, don’t you?). The next step is to offer your customers a mobile app. Currently, 89% of mobile media time is spent in apps, dominating time spent in browsers. While mobile websites are useful for consumer research, product reviews, and brand comparisons, mobile apps are far more effective for engaging users, providing a better, more convenient user interface, and personalizing the shopping experience using customer data.
Recently, Advice Mobile introduced our Premium level solution, which includes a mobile website, mobile app, and desktop website. For $125 per month, plus set-up and onboarding, you get an all-inclusive solution for capturing customers on the web, mobile web, and via mobile app.
Ramp up social media.
With social media platforms expanding search capabilities, Google indexing 466% more public tweets, and Facebook and Pinterest implementing more social-selling options, social media is more important than ever for small businesses. This is good news for businesses already using social media to their full advantage, but bad news for businesses who have neglected their profiles.
Get started by contacting a social media management service or do some research to learn how to implement a social strategy independently. In 2016, we can expect to see Instagram implement social selling options, a global increase in social network ad spending, and Snapchat become a big player, especially among small-to-medium sized businesses. The start of the New Year is a great time to get social or revise and optimize your existing strategy.
Personalize the user experience!
With 63% of consumers annoyed by generic brand messaging, personalization will be even more necessary in 2016. Start by using pop-ups to collect email addresses for retargeting. Incentivize users by offering a discount in exchange for subscribing to your email newsletter. Then, send targeted emails to segmented customer lists based on customer data, behaviors, profile information, personas, and preferences. Be sure to include personalized triggered emails, like “Welcome” emails, abandoned cart emails, or anniversary emails, in your email marketing strategy. Finally, make use of location and time to personalize the consumer experience. Use A/B test to determine the best time to engage your customers via email, social media, and push notifications. Use geolocation and other location-based services to send personalized push notifications to engage nearby customers and encourage the likelihood of a sale.
The next year is sure to see similar big advancements in the field of digital and mobile marketing. Keep checking the Advice Mobile blog for updates on trends, tool and more!